Your website is a reflection of your company’s values, brand and identity. What you communicate is vital. To ensure the new website reflects your corporate culture, we use our proprietary, in-house, custom web-based solutions utilizing established best practices.
Planning and Research
During the initial stages of web development, nonfiction determines your objectives, technical requirements, budgets, key messaging and your target audience. From there, we work with you to develop the architecture for your site – including which features are relevant to your specific user needs and content migration strategies from your old site. With this information, and a clear understanding of our client’s expectations, our team will have what we require to initiate design.
Design
Our design team uses the research from the planning stages to create a unique visual layout that drives your website and engages your clients. Our team will design, mock up and place various home and internal web pages online for everyone in your organization to review.
We will then present creative concepts of your website as well as the rationale and critical components that will be vital in developing the functionality portion of your website. With your feedback on all levels of the design process, we make adjustments and give proper council until our design mirrors your vision… exactly.
Production
With the design approved, your website starts to take shape. At this stage of the website development we begin programming. On a more technical level, this is accomplished through the translation of your approved design into CMS templates using various programming languages such as HTML, PHP or Ruby on Rails. What that all means to you is that you have the most effective leading edge technology that has been tested on all levels of browsers and operating systems for reliability and usability.
Testing
Although much of the testing occurs during the production stage, there is a small testing stage before we launch your website. We test the web applications one last time, and make sure there are no lingering bugs to spoil your big launch date.
In the end, we believe that your website should not only communicate a message to your end users and provide various levels of information about your company but that it should also make a measurable impact. We always provide relevant data as to who is visiting your website and what they are looking for and where they are coming from.