Canadian Badlands 2018 Campaign Strategy

September 4, 2018

As we began our third year as agency of record for Canadian Badlands, we were focused on building a strong direction for the year ahead (and beyond). Our theme “Align, Share, Support & Amplify” informed the strategy we developed for CBT in 2018. Working more closely with partners in the Badlands region, sharing content, and amplifying content shared with us ensured everyone promoting tourism in the area worked towards a common goal. nonfiction also implemented a multi-year content development plan in an effort to build a larger asset library.