About Field Law
Field Law is a western and northern regional business law firm listed as one of the largest firms in Canada with offices in Calgary and Edmonton, Alberta and Yellowknife, Northwest Territories. The firm has been proactively serving clients and providing legal counsel for over 100 years supporting the specific and ever-evolving business needs of regional, national and international clients.
Keeping with the past holiday card theme of Canadian animals, nonfiction created a custom illustrated caribou perched on a ledge for Field Law’s 2017 holiday card. High gloss foils lent to the elegant, eye-catching feel of the final printed piece.
The goal of the 2016 holiday card for Field Law was to communicate their office relocations to their clients through a festive, holiday message. In keeping with the theme and style of the previous year, nonfiction created a custom illustration of a goose ‘taking flight’ to signal the move. A specialty pearlescent foil printing technique was applied to Field Law brand triangles to illustrate a fresh snowfall.
2015 was a hallmark year for Field Law, not only celebrating their 100th year, but also marking their expansion into Northern Canada and becoming the largest law firm to serve the Northwest Territories. In honour of this special year, nonfiction was asked to design and develop a holiday card to mark this celebration. Symbolic of the northern expansion, nonfiction created a custom illustration of a polar bear set among northern lights and used a specialty holographic foil printing technique to highlight the significance of this landmark year.
A user-friendly WordPress layout was augmented with custom design elements and menu features to improve readability and increase visitor engagement. The blog perfectly complements Field Law’s corporate website and acts as an organic extension of their brand to become a perfect vehicle for educating website visitors about legal industry in Alberta and beyond.